Director, Ads Product Legal

Overview

A leading internet platform with over 100,000 active communities and approximately 126 million daily active unique visitors is seeking an experienced Ads Product Counsel with deep global privacy expertise. This role involves leading the ads product counsel function globally, advising Ads Product & Engineering teams and senior leadership on launching new ads products within a complex and evolving legal environment.

Responsibilities

• Lead and manage a team of ads lawyers supporting Ads Product, Ads Engineering, and Monetization organizations.
• Serve as a player-coach by directly counseling business leadership and C-suite executives on critical ads product initiatives, including products related to Reddit Max, search and dynamic product ads, identity & signals, targeting, measurement, and brand safety.
• Provide strategic advice to Ads Policy teams on scaling across emerging verticals and global markets.
• Develop and implement a coherent legal strategy and risk framework for ads products worldwide, coordinating with Privacy, Regulatory, and Commercial Legal teams on risk appetite, escalation procedures, and documentation standards.
• Guide allocation and prioritization of engineering resources for legal initiatives, especially when entering or expanding into new markets (e.g., compliance with DSA/VLOP).
• Build scalable internal systems and processes to accelerate product launch velocity.
• Design scalable external mechanisms such as click-through terms, settings flows, notices, and arbitration/opt-out flows to support product velocity and reduce one-off negotiations.
• Provide input during ads deal negotiations, though direct negotiation responsibility is not required.

Requirements

• 12-15+ years of legal practice experience, including at least 7 years in-house as ads product counsel at a technology company, preferably a user-generated content platform.
• Significant experience leading an ads product counsel team.
• Deep knowledge of global privacy and data protection frameworks relevant to advertising, including GDPR, ePrivacy Directive, U.S. state privacy laws, children’s and sensitive data regulations, and self-regulatory regimes.
• Substantial expertise in measurement, targeting, ad tech, and regulatory compliance.
• Strong understanding of online advertising ecosystems, including platforms, Pixels/CAPI, MMPs, data clean rooms, and measurement vendors.
• Excellent written and verbal communication skills, with the ability to distill complex technical and legal issues into clear, actionable guidance and decision documents.
• Proven ability to set clear legal strategies, influence senior cross-functional leaders, and drive alignment in fast-moving, ambiguous environments.
• Juris Doctor (JD) degree and active membership in at least one U.S. state bar or eligibility to register as in-house counsel where required.

Compensation & Benefits

• Base salary range: $299,200 to $418,800 USD.
• Eligibility for equity in the form of restricted stock units.
• Potential eligibility for commission depending on the position.
• Comprehensive healthcare benefits and income replacement programs.
• 401(k) plan with employer match.
• Global benefit programs including workspace support, professional development, and caregiving support.
• Family planning support and gender-affirming care.
• Mental health and coaching benefits.
• Flexible vacation and paid volunteer time off.
• Generous paid parental leave.

Location

• Remote position based in the United States.

Additional Information

• Interviews for select roles may be recorded, transcribed, and summarized by artificial intelligence, with candidates having the option to opt out.
• Personal information collected during interviews will be used solely for evaluation purposes and will not be sold or disclosed for marketing.
• Reasonable accommodations are available for qualified individuals with disabilities during the application and interview process upon request.