Marketing and Distribution Attorney

Overview

This role is an ongoing, full-time remote engagement supporting a Fortune 100 Automotive Company. The engagement is set to begin as soon as possible and is designed for a lawyer with 7+ years’ experience.

The work focuses on legal support across marketing, advertising, eCommerce, dealer distribution/franchise networks, and trade compliance, including go-to-market initiatives, digital customer experiences, emerging vehicle technologies, and commercial sales models.

Responsibilities

• eCommerce & Digital Platforms: Support development and operation of eCommerce platforms for vehicles, parts, and services, including new mobile apps, websites, and social media channels.
• Go-to-Market & Sales Models: Counsel business teams on go-to-market strategies, direct-to-consumer and dealer-facing initiatives, dealer network evolution, and evolving commercial sales models.
• Dealer Relations & Franchise Law: Advise on state dealer franchise laws; manage manufacturer–dealer relationship matters; draft and negotiate dealer network programs, standards, and agreements.
• Connected Vehicle & Emerging Tech: Provide counsel on vehicle telematics, over-the-air (OTA) updates, software, subscription services, rewards programs, and in-vehicle apps promoting electric vehicles (EV) and Advanced Driver Assistance Systems (ADAS).
• Advertising & Marketing Counsel: Review marketing campaigns, contests, incentives, and pricing; coordinate with internal product teams and external advertising agencies to align messaging and support claim substantiation; draft and negotiate marketing partnership agreements.
• Distribution & Trade Compliance: Advise on automotive distribution laws, supply chain logistics, and vehicle/parts allocation; guide cross-functional teams on trade and customs compliance, import/export regulations, tariffs, and international trade agreements.
• Risk Management & Governance: Identify and assess consumer protection and regulatory risks (e.g., FTC compliance); participate in governance boards; develop risk-mitigation frameworks.

Requirements

• 7+ years’ experience.
• Familiarity with FTC consumer protection regulations and commercial advertising standards.
• Demonstrated experience advising on automotive distribution, state dealer franchise laws, go-to-market strategies, and/or trade and customs compliance.
• Preferred: Experience advising on emerging technology, connected software, or digital product initiatives.
• Preferred: Automotive OEM or related manufacturing industry experience.
• Active membership in good standing with at least one U.S. State Bar is required.
  • Michigan Bar membership or eligibility for a Michigan special certificate for in-house counsel is preferred, but all well-qualified attorneys are encouraged to apply.
• Candidates will be employed through an Employer of Record (W-2) for the duration of the engagement.

Compensation & Benefits

• $100 - $125 per hour

Location & Schedule

• Location: Remote
• Schedule: Full-time
• Duration: Ongoing engagement
• Start: As soon as possible