Senior Legal Counsel - GMTE and US Marketing

Overview

A global specialist in veterinary pharmaceuticals is seeking a Senior Legal Counsel to join their global Legal team. This role reports to the Assistant General Counsel in North America and serves as the primary legal advisor to the U.S. and global marketing teams. The position involves providing strategic, business-focused guidance on marketing, advertising, brand, and consumer communication matters.

Responsibilities

Marketing & Advertising Legal Support

• Advise U.S. and global marketing teams on advertising, promotions, and brand marketing initiatives.
• Oversee review and approval of customer-facing content across multiple channels including digital, social media, print, influencer campaigns, and paid media.
• Provide guidance on substantiation requirements, claim development, comparative advertising, and risk assessments.
• Counsel on complex promotional campaigns such as sweepstakes, contests, loyalty programs, and cause-marketing initiatives.
• Support global marketing program expansion by tailoring advice to various jurisdictions and coordinating with local counsel.
• Advise on brand defense strategies.

Regulatory & Risk Management

• Monitor evolving laws and regulations affecting marketing activities in the U.S. and key global markets.
• Develop and maintain marketing-related policies, playbooks, best practices, and training materials.
• Collaborate with privacy and compliance teams on data use, consent, cookies, tracking technologies, and personalized advertising.
• Manage responses to regulatory inquiries, competitor challenges, and internal escalations related to marketing content.

Cross-Functional Collaboration

• Act as a trusted advisor to senior leaders on marketing strategy, messaging, and legal risk.
• Work closely with sales, marketing, digital, communications, and other commercial teams to support product launches and global campaigns.
• Balance business priorities with legal constraints to enable creative and competitive marketing.
• Maintain personal health and safety.
• Perform other tasks as requested.

Requirements

• Juris Doctor degree from an accredited law school.
• Admission to practice law in at least one U.S. jurisdiction.
• Minimum of 8 years of relevant legal experience, including substantial experience in advertising and marketing law.
• Experience in the life sciences industry is highly desirable.
• Working knowledge of privacy laws relevant to marketing such as CCPA, CPRA, GDPR, and the Children’s Online Privacy Protection Act.
• Experience reviewing marketing claims and advising on substantiation requirements.
• Familiarity with digital advertising, social media platforms, influencer marketing, and marketing technology.
• Strong contract drafting and negotiation skills.
• Ability to provide clear, practical legal advice in a fast-paced, business-focused environment.
• Excellent attention to detail and organizational skills.
• Experience reviewing pharmaceutical advertising and promotional materials.
• Understanding of intellectual property rights including copyright, patents, and trademarks.
• Ability to manage workload, prioritize tasks, meet deadlines, and focus on long-term deliverables.
• Strong relationship-building skills with internal and external stakeholders.
• Proficiency with common software such as Outlook, Word, Excel, and PowerPoint.

Compensation & Benefits

• Flexible work arrangements.
• Weekly wellness sessions focused on physical and mental wellbeing.
• Generous employer 401(k) match.
• Comprehensive health, financial, and voluntary benefit programs.

Location

This role is based in North America with collaboration across global teams.